🏟️Stadiums & Arenas Case Study
American Airlines Center
Revolutionizing fan experience through real-time feedback during live events
96%
Fan Satisfaction Rate
85%
Season Ticket Renewal Increase
73%
Concession Sales Improvement
The Challenge
American Airlines Center, home to the Dallas Mavericks and Dallas Stars, was experiencing declining fan satisfaction and revenue challenges. The 20,000-seat venue faced:
- •Declining season ticket renewals (down 23% over two years)
- •Long concession lines causing fan frustration
- •Limited visibility into real-time fan experience issues
- •Difficulty managing crowd flow and facility operations
- •Post-event surveys providing outdated insights
Our Solution
Real Time Feedback implemented a comprehensive fan experience monitoring system integrated with the arena's mobile app and digital infrastructure.
Implementation Strategy
Live Event Monitoring
- • Real-time fan sentiment tracking
- • Concession wait time alerts
- • Facility cleanliness monitoring
- • Security and safety feedback
Operational Integration
- • Mobile app feedback collection
- • QR code-based surveys
- • Staff notification system
- • Performance dashboard for management
Results Achieved
Fan Experience Improvements
- 🎯96% fan satisfaction rate achieved
- ⏱️47% reduction in average concession wait times
- 📱89% mobile app engagement rate during events
Business Impact
- 🎫85% increase in season ticket renewals
- 💰73% improvement in concession sales
- 📈$4.2M increase in annual revenue
"Real Time Feedback has been a game-changer for our arena operations. We can now address fan concerns instantly during events, creating an experience that keeps them coming back season after season."
GC
Gina Chapa
Vice President of Guest Experience, American Airlines Center
Ready to Transform Your Venue Experience?
See how Real Time Feedback can help your venue achieve similar fan satisfaction and revenue results.